sidekickA good creative workflow needs more than an impressive demo. Our aim is to publish testing that a marketing team can understand and repeat.
Creative agents only
To qualify, a product must perform a creative task and have provider documentation of agent-led planning, tool selection or multi-step execution. We list the specific agent experience rather than treating every feature of a creative suite as an agent. General research, sales, CRM, automation-building platforms and single-step generators are outside this directory.
Three evidence levels
- Research only: a dated summary of public product information. No independent endorsement.
- Hands-on tested: a documented brief, test runs, outputs, costs and limitations. This label is reserved for completed tests.
- Scored: a completed test set reviewed against the published rubric and security gate. Scores will include the test date and product version where available.
The proposed Sidekick Score
Each dimension is scored from 0 to 5, then weighted. The final result is reported out of 100. We will publish the individual dimension scores alongside the overall result.
- Output quality — 30%: human review of the deliverable against a real brief.
- Task reliability — 25%: completion and consistency across repeated runs.
- Ease of use — 15%: setup, documentation and practical usability.
- Value for money — 15%: cost per usable result, including retries and human correction.
- Security & control — 15%: permissions, data transparency, oversight and recovery.
Before a score can be published
- Record the product, version or plan, date, brief, input assets, configuration and success criteria.
- Run the same core task at least five times and record failures as well as successes.
- Have two reviewers assess creative output against the brief and reconcile significant differences.
- Record actual usage costs, setup time and human editing time.
- Apply a security gate: unresolved material concerns about permissions, data handling or required approvals block a recommendation, regardless of creative quality.
- Publish sample outputs only where we have permission, with limitations, evidence links and the next review date.
Commercial independence
A free listing, affiliate relationship or future sponsorship cannot buy a score. Any paid placement will be labelled separately and excluded from score-based ordering.