sidekickThe Sidekick Store
Notes from the field.
Practical thinking for choosing, briefing and evaluating your next AI Sidekick.
New: How to brief an AI video pilot →
Choose your first AI Sidekick. Start with the job.
A practical brief for deciding what to try, and what to measure.
↗Agent, app or automation? Know what you’re hiring.
Different tools need different expectations and levels of oversight.
↗Give an AI workflow a proper creative brief.
A repeatable way to assess the output, the cost and the catch.
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